You've been calling it experience.
Maybe it's something more.The split-second decision. The unconventional move. The opportunity you saw before the numbers made sense.That's Instinctive Intelligence.
In a world full of formulas, frameworks, and advice, people with a well-trained capacity to think for themselves have something different to offer: an example.
Seeing how they navigate the moments that matter can teach far more than being told what to do.Who exercises Instinctive Intelligence?
1. People whose decisions are their product: VCs, investors, founders, CEOs, strategists, advisors, recruiters, agents.
⭐How do you decide with incomplete information?2. People whose differentiation is their product: Therapists, brand strategists, web designers, SEO consultants, ghostwriters, coaches, consultants, creatives.
⭐What do you see that other people don't?3. People whose lives demonstrate the concept:
Retirees, second-act entrepreneurs, adventurers, artists, reinvention stories, unconventional career paths.⭐What made you follow that path when there was no obvious reason to?⭐What do you see that other people don't?This is your new USP. The book allows you to show it through a short story, case study or journey to where you are today.These may produce the most memorable chapters... the people who relied on instinctive intelligence in making their next move.Which one are you?
👉Retirees who reinvented themselves
Second-career professionals
Career changers
People who started businesses after retirement
People who left highly paid careers for something completely different👉Artists who finally started making the thing they'd been carrying around for yearsPeople who opened nonprofits
Animal-rescue founders
Adventure entrepreneurs👉People who moved or traveled somewhere on a hunch that changed everything
People who took an unexpected opportunity that changed their trajectory👉People who followed an oddly persistent idea👉People who created something that didn't exist because they couldn't stop thinking about it🎯 We don't need more people telling others what to think. We need more examples of people showing what independent thinking looks like in practice. And when YOU do, you differentiate yourself from the rest. BINGO🎯[click the link above for details on this timely project]
Lonnee Rey: Best-selling Author, Ghostwriter
Book producer: 16 Multi-Author Books + Private Clients
Story Architect | Developmental Editor | Manuscript Audits
Stop writing. It might be time
to get an overhaul evaluation.
You've got material. A manuscript.
Maybe AI helped you write it and it
flattened your voice or concepts?But something's wrong; you just can't
put your finger on it.Give me a call. A 3rd party perspective
can see and hear more than you can
at this time.Put the pen down. Pick up the phone.
Lonnee Rey | She sees what others overlook.
The book isn't missing.
It's buried.
Thirty years of notebooks, sticky notes, voice memos and a folder called "Book Stuff."No wonder your manuscript feels overwritten...because it is.
Often, my main job is to delete, hone, and refine so your readers enjoy the reading.
There is a difference between delivering information and creating a reader experience.
Elevate dry content.
Most boring books aren't written by boring people...no, not at all.They're written by experts who know so much about their subject they don't think like the reader they're teaching. It's flat, dry, not nearly as interesting as it could be...That's usually the chapter
where readers start checking how many pages are left.
Testimonial
Working with a "word nerd."
"You changed one word and it all made sense."
Anke Herrmann
Two-time co-author
#1 International Best-sellers produced with Lonnee Rey
Ban the bland, baby.
Same subject.
Different reader experience.
Both books promise to end procrastination. IMHO this should
be should be a short read.But OK, it's long. Now the problem is:
one feels like homework and the other feels like progress.Same information, delivered differently, lands differently.
People remember what they recognize.
Wit Makes Wisdom Stick
A client once wrote:"Keeping millions is harder than making them."True.But readers are more likely to remember: "Don't follow the Jones'.They are broke, too, but with better filters. Don't buy it."Same lesson.Different landing.
Relatable books make the difference.
"I couldn't put it down and I am not a reader." (the review you want)
Ever picked up a book you desperately wanted to love?The author was smart. The topic mattered. You kept waiting for it to get interesting because surely it had to, right?Then one day you noticed it had quietly migrated from your nightstand to a stack of other books you'll finish "someday."That isn't night reading, that's a door stop.
A really pretty door stop.
Yikes
Overhaul Editing by Lonnee Rey
Bring me that lump of paper or file you have and let's figure out how to punch it up...keep your voice and add missing elements to make it a page-turner.Every project is custom-built to match the scope, complexity, and specific business goals of the author. Therefore, investment rates are determined exclusively following a private, 20-minute strategic alignment call.If you are ready to have your content elevated and celebrated, let's talk about it.
Founders, leaders and experts are often too close to their work to write objectively. They overwrite and I delete. It works out to become page-turning content.
Your manuscript, seen with new eyes, a touch of humor and expertise in reader-facing writing is all you need.
Read this before you write another word.
Good news: You may not have to write another word.
Real-life case studies are found in "Your Sock Drawer Secrets" chosen specifically to help you discover what is missing from your manuscript.Click the image below to get your free copy
